For the 2016 Architecture Institute of America (AIA) gala, a team of us at Gensler were asked to create a thematic installation for the event. The final design spoke to the 80’s theme and provided an impressive and dramatic entry to the gala. The paracords are in bright colors that add excitement and an electric vibe to the warehouse space.

The strings were first tied to keyhole screws that were mounted to a long beam above. We then tied all of the strings in the opposite and perpendicular keyhole screw at the base creating a spatial pattern.

In addition to the string installation, we also created a dimensional programmed light show over cardboard pyramids.

final install

hanging the strings

strings into the base

final install, from the side